Team Discover
Animation — Brand Film

Transformative Beginnings

A new chapter, animated

An animated brand film for Shangri-La, built frame by frame to carry a story of renewal and new beginnings.

ClientShangri-La
RoleAnimation
LocationMetro Manila
Year2024
DirectorFJ Caballes
The Brief

Tell a story of renewal frame by frame.

Shangri-La brought Team Discover on to design and animate a brand film marking a new chapter for the property.

The piece leans on hand-built motion design — type, texture and transitions timed to a single continuous narration.

Animation Motion Design Brand Film Art Direction Post-Production
The Work

Motion, texture and warmth.

Feature key art (16:9)
Animation
Shangri-La: Transformative Beginnings — Key Art
The Reach

A launch that set the tone.

Views across the campaign’s channels

Assets delivered

Weeks from brief to delivery

Figures are placeholders — swap in the real campaign numbers.

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