The Brief
Capture the holidays worth coming back for.
For the Holiday Trail, Ayala Malls brought Team Discover on as the coverage team — documenting the season's lights, performances, and activations across the Makati grounds and turning them into story-ready content.
We ran a multi-cam event film, full photo coverage, and a steady stream of social cutdowns — leaning into the warm, festive palette of the trail itself: deep teal nights, golden lights, and bursts of holiday color.
Event Film
Photo Coverage
Social Cutdowns
Highlight Reel
Activation Docu
The Coverage
Everything we captured.
Across the Malls
Coverage across Ayala branches
The Reach
Holiday foot traffic that kept coming back.
2.5M+
Combined holiday campaign reach across platforms
300K+
Highlight reel views across social channels
60+
Coverage assets delivered across branches
Figures are placeholders — swap in the real campaign numbers.
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Ayala Malls: Holiday Trail
Holiday Trail Event Film — Ayala Malls × Team Discover