The Brief
Make a retail standard easy to follow.
Selecta needed its Perfect Store guidelines communicated to retail partners in a form that travels — clear, quick and the same every time it is shown.
Team Discover animated the standard end to end, turning a operations document into a short, brightly paced explainer.
Animation
Explainer
Trade Campaign
Motion Design
Storyboarding
The Work
Clean shelves, clear rules.
The Reach
A standard that travelled nationwide.
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Views across the campaign’s channels
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Assets delivered
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Weeks from brief to delivery
Figures are placeholders — swap in the real campaign numbers.
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All work
