The Brief
Make the Galaxy feel at home anywhere.
For #CreateAwesome, Samsung needed promo content that felt as vivid and playful as the product itself — shot in real Filipino places, with real light, not a studio backdrop.
Team Discover ran a four-leg promo shoot across Tagaytay, Cebu, Davao, and La Union — pairing lifestyle film and photography with the campaign's pastel art direction: sandy yellows, sky blues, and soft blush tones in every frame.
Promo Film
Lifestyle Photography
Social Cutdowns
Product Stills
4-City Run
The Shoot
Everything we captured.
Across the Islands
Four legs, one campaign
The Reach
Awesome that travelled.
4
Cities covered in a single campaign run
1M+
Promo film views across social channels
40+
Campaign assets delivered across formats
Figures are placeholders — swap in the real campaign numbers.
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Samsung: #CreateAwesome
Promo Film — Samsung × Team Discover